Vehicle lettering is a great option if you want to add your personal touch to your vehicle or simply use it as an on-the-go advertisement for your business or brand. By making your vehicle lettering legible for anyone nearby, you can achieve the maximum impact. Our tips can assist you create clear, high-impact messages for your vehicle lettering and graphics in Frederick, Maryland.
What is Vehicle Lettering?
Vehicle lettering is a kind of custom vehicle graphics. These letters are printed on the vinyl substrates with an adhesive backing. Once installed, the custom-printed lettering has a smooth, paint-like finish on your vehicle.
Vehicle wraps tend to cover vast portions of a vehicle and can feature the custom vehicle lettering and graphics, but vehicle lettering is purely focused on text with no graphics. This makes vehicle lettering a more minimalistic and affordable option. When you follow our tips, vehicle lettering can be a very effective marketing tool.
Our Tips for Readable Vehicle Lettering:
To achieve this goal, follow these guidelines.
1. Use Legible Fonts
With hundreds of thousands of fonts, choosing the right font can seem overwhelming. You can narrow your choices significantly by prioritizing fonts that align with your current branding. More essentially, however, the font you use for your lettering should be legible.
This means you should avoid ornate fonts intended to look like calligraphy or script. These fonts may be attractive but require more time and brainpower to decipher. Instead, select simple serif or sans-serif fonts that a person can easily read. Just make sure the font does not distract away from the message.
Suppose your logo features a more artistic font that isn't easily readable. In that case, you should include your logo, contact information, or web address in a clear, simple font below the logo.
2. Choose Contrasting Colors
Choose your colors carefully to make your vehicle lettering easily readable. This will help you avoid all the unfortunate scenario of your vehicle lettering blending in with the color of your vehicle. If you're trying to place your lettering on your vehicle's body, choose a color that will contrast with your vehicle's paint job.
The most popular vehicle colors are black and white. If your vehicle is one of these, choosing a contrasting color is simple. Some people place lettering on a window instead of the vehicle's body. White or light colors are an excellent choice for lettering on tinted windows.
Suppose your vehicle is neither dark nor light but more vibrant in color, such as red, blue, yellow, or green. In that case, choose a color on the opposite side of the color wheel, also called a complementary color.
3. Follow the 10-By-1 Rule For Text Size
The size, or "pitch," of your vehicle lettering is also critical for legibility. The governing principle here is that the larger the text, the more visible and effective it will be. But, only some have the desire or the budget to create a lettering large enough to cover the whole side of the vehicle, for instance. Most people choose vehicle lettering over wraps because they have a more minute appearance and are more affordable.
4. Keep the Message Simple
Less is often more when it comes to impactful advertising, but this is especially the case when creating an ad someone may only glance for a fleeting moment as they drive past just like a billboard on a highway.
Whatever be type of messaging you choose to include, keep it as straightforward and focused as possible, using the fewest words necessary to get the message across. Compacting your message will allow you to print it more significantly and help people quickly digest the details, even if they only glance at your vehicle just for a moment.
5. Place Your Lettering Strategically
Finally, you should install your vehicle lettering and graphics in a location on your vehicle where it will get sufficient of exposure and be easy to read. Place lettering in more than a single location so that you can attract attention from multiple angles.Generally, it's ideal to favor higher portions of your vehicle since this area will align with other drivers' fields of vision. However, on the back of your car, you can place the graphics like on the tailgate of a truck, since a driver simply stopped behind you is as likely to see those messages as they would lettering on the back windshield. A vehicle graphic installation professional can help you choose the perfect location for your vehicle lettering. Visit https://foxtreedesigns.com/ now!
